Designate an area for the tablescape. Don't rip apart your showroom or table without a design plan. Include in the plan details of tablecloths, plates, china, etc. If you don't have a large area then a small table with a scaled down version of a full-size table display will do.
Cordon off the showcase area; set up a pillar or lattice divider to create a separation. These items serve to separate but don't fail to suggest that they can be rented also.
CORDON
Have all items ready on hand before you begin and placed nearby. Make sure to iron or steam any tablecloths or fabric that will be used in the display. Use 2 tablecloths an overlay and underlay. When you are ready to begin make sure you use good tables. Don't put great displays over broken tables a customer may want to add tables to their rental sale.
Make sure the centerpiece matches the theme or purchase props for your display.
Place as many rental items that you own on or near the table. Once the table is completed don't stop; think about adding more. Layer more products on the table than normal-add 2 table number holders, extra glasses and a coffee server set. Add covers to your chairs and ties. Add invitations. Add candles.
If the set-up is a wedding theme then place a satin or lace mailbox or a wishing well nearby.
The key is to show a tablescape that will stir your customer's imagination. More items on display may make the table seem a bit crowded but showing items for inspiration is what leads to a multiple rental sale. A good showroom is staged to rent!
How to Plan & Design a Tablescape For Rental Stores
Consulting and sales company providing both store image and event party items for sales.
10 years industry experience.
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