I shop at Trader Joe's regularly, and I always see people going up and down the aisles looking for a bottle of wine and not knowing what wine to take home. Frankly with the many choices available, and not knowing what's what, it is not always easy to choose the right wine.
So, I decided to do an experiment one day. One Saturday this last summer, I walked in to one of the Trader Joe's stores in San Diego, California with a clipboard in my hand, pretending that I am writing down a list of wines I like to get for an event. I walked up to every customer that came to the wine section and started looking at the wines for a minute or two, and told them, without introduction, about how good certain wines were in the section and how they tasted.
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Except for a few of the customers, most of them looked at me like I was a god sent. Almost, everyone of them grabbed a bottle or two of the wines I suggested, and thanked me for it. One guy even took 9 bottles of wine and filled up his hand basket. Keeping track of how many bottles people took, my tally read 37 after 45 minutes. I was so gratified to be able to make a difference in some people's lives by making them a little easier.
My goal has always been to contribute to the world in a positive way. I am happy I succeeded in this case.
How I Sold 37 Bottles of Wine in 45 Minutes at Trader Joe's
Mike Samii,
Cordon Bleu Chef/Author
To find out how to choose the right wine for your food, and make your life a little easier, please go to http://www.tastefullyamerican.com
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